POZlife

POZLife: Life from the Infected and Effected point of veiw.

Graphic Anti-Meth Ads Are Catching On

Posted by pozlife on October 21, 2007

October 19, 2007

Illinois, Arizona, and Idaho are replicating an ad campaign that began in Montana, centering on a series of shocking, graphic TV commercials that warn about the dangers of methamphetamine, a highly addictive drug linked to risky behavior and crime nationwide. The states are using the ads because last month, Montana announced a nearly 50 percent drop in reported meth use among high school students since the Montana Meth Project introduced the ads two years ago. The project is a private advocacy organization founded by billionaire Tom Siebel.

"If it’ll work in Montana, it’ll work anywhere," said Sen. Jon Tester (D-Mont.) at a recent news conference in Washington, where the state’s congressional delegation joined Seibel and CDC Director Julie Gerberding to announce the state’s meth decline and support the ads.

Alaska, California, Iowa, Indiana, Oregon, Kentucky, and Washington are taking steps toward airing the ads as part of an anti-meth initiative announced last month by the White House Office of National Drug Control Policy. Utah has created its own public awareness drive aimed specifically at women ages 12-45.

The current ads are the same as those created by Seibel’s Montana Meth Project in 2005. The organization provides the ads for free but states have to pay for airtime, often during prime time on channels popular with young people. The 12 separate TV commercials are accompanied by billboards, print ads, and radio spots; all feature the slogan "Meth: Not Even Once."

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