Gay Foes See Red Over Pink Golden Arches
Posted by pozlife on July 8, 2008
by 365Gay.com Newscenter Staff
Posted: July 7, 2008 – 12:00 pm ET
(New York City) The American Family Association is taking on the nation’s largest fast food chain calling on its members to boycott McDonald’s over the company’s support for the National Gay and Lesbian Chamber of Commerce.
It is the latest in a series of company boycotts initiated by the conservative Christian group that has, according to financial analysts, had little effect. Previous boycotts have involved Disney, Ford, Proctor and Gamble and Kraft Foods and a threatened boycott of Wal-Mart.
The AFA on its Web Site said that the boycott “is not about hiring homosexuals … It is not about homosexuals eating at McDonald’s …It is not about how homosexual employees are treated.”
Instead, the AFA said: “It is about McDonald’s, as a corporation, refusing to remain neutral in the culture wars. McDonald’s has chosen not to remain neutral but to give the full weight of their corporation to promoting the homosexual agenda, including homosexual marriage:
McDonald’s recently gave a donation to the Chamber and was invited to have a company representative sit on the organization’s board.
In a letter to the fast food chain AFA chair Donald Wildmon asked the company to rescind its support for the Chamber and “remain neutral” on LGBT issues.
McDonald’s is remaining firm.
“McDonald’s is associated with countless local and national affinity groups here in the United States,” said McDonald’s Global Chief Diversity Officer Pat Harris in a reply to Wildmon.
“We have a well-established and proud heritage of associating with individuals and organizations that share our belief that every person has the right to live and work in their community free of discrimination,” Harris said.
The AFA previously boycotted Disney for several year’s over its support for Gay Days at Disney World, although the company was not an official sponsor of the event.
It boycotted Cincinnati-based Proctor and Gamble over the company’s support for the repeal of a city charter amendment that prevented Cincinnati city council from enacting any laws that would recognize gays and lesbians.
The group boycotted Kraft for its support of the Chicago Gay Games and threatened to boycott Wal-Mart over its involvement with the National Gay and Lesbian Chamber of Commerce.
The boycotts resulted in little impact on the companies.
The AFA boycott of Ford was heralded as a success by the organization which noted that it had resulted in a drop in sales and share value. But most financial analysts said that Ford’s problems were really the result of vehicle designs that failed to impress the public.
The conservative Christian group launched a nationwide boycott of Ford in 2005 over the automaker’s support for LGBT issues, briefly put it on hold and then reinstated it.
The AFA claimed victory when Ford began pulling its ads from LGBT publications, but industry observers and the company said the ad pullout was part of a downsizing of expenses.